The Awin Report is the definitive global guide to affiliate marketing. This year's 2019 edition celebrates the digital diversity of the channel by throwing a spotlight onto the numerous businesses around the world that it helps to connect. From publishers and advertisers, to trade bodies, digital legislative experts, influencer platforms and more, the Report features over 80 of Awin's partners views on the current state of the affiliate industry.
In this session, Rob Davinson, Awin's content analyst and editor of the Report, will share insights from this year's edition and will explain why the affiliate channel's diversity represents a refreshing antidote to the increasing monopolization of the wider digital ad industry.
Continuing on from ‘Awin Report 2019 - Celebrating Digital Diversity,’ Rob is bringing our global podcast Awin Talks to life, hosting a trio of interviews with three of the Report's contributors to find out more about their thoughts on the affiliate industry and the theme of digital diversity.
Gary Kibel will provide an informative overview on the pending California Consumer Privacy Act and its likely impact upon the digital ad industry, as well as thoughts around the state of digital legislation.
Kim Westwood will discuss the growth and increasing professionalization of influencer marketing and how it is likely to evolve in the future.
Tijs van Santen will consider the state of mobile marketing within the affiliate industry and touch upon how changing user behavior is bringing mobile to the very forefront of digital commerce.
Hosted by Awin COO Adam Ross, the Innovations Panel will explore how participants have taken an out-of-the-box approach to growing their affiliate program using non-traditional technologies and tools to achieve their goal, whether that be an increased revenue, optimized partnerships, or stronger ROI.
Join Awin's Group Strategy Director Kevin Edwards and our exclusive panel of affiliate marketing decision makers as they discuss the current state of the channel, including the Performance Marketing Association’s inaugural US Industry Survey, the Amazon effect, an increasing move towards globalization and more.
These small focus groups are the perfect chance for intimate discussions with industry experts and other attendees. With numerous topics to chose from, our roundtables enable attendees to contribute on shared concerns or questions and to generate actionable takeaways. Periodically, everyone will be encouraged to rotate to a new table, allowing for more items to be covered and for fresh input on the conversations.
+ The secret influencer marketing opportunities of Twitch TV
Host: James Thompson of Bottlespark
Examine the hidden affiliate marketing opportunities of Twitch TV and the benefits from these affiliate partnerships.
+ Maximizing your publisher recruitment & development efforts
Host: Kristina Nolan of DMI Partners
Let's discuss educating publisher's on your brand, flow of communications between both parties, and 'closing the loop' for maximum affiliate activity.
+ Online to offline: A major growth opportunity
Host: Seth Sarelson of RevTrax
Nearly 90% of retail sales in the US occur in physical brick-and-mortar stores, with the vast majority of these sales being web-influenced. Affiliate marketing has only scratched the surface of its full potential by historically being limited to ecommerce purchases. This roundtable covers the current state of in-store affiliate marketing and what advertisers and publishers are doing to support the growth of this valuable channel to drive in-store sales. You’ll learn how solutions like card-linked offers, coupons and rebates are being used to drive more revenue for all stakeholders involved.
+ Realtime personalization
Host: Jim Harriman of RevLifter
Personalization in digital marketing has become, and continues to develop into, one of the most desired strategies companies deploy to drive incremental sales, increase conversion rates, and improve customer experience (to name a few things). Let's discuss how and why personalization is an effective tool for marketers but also why effective and consistent personalized marketing can increase a customers brand loyalty and drive more value for all parties involved.
+ Secrets to influencer marketing success: How brands can optimize their activity
Host: Kim Westwood of Shopping Links
Discover the benefits of having an influencer marketing strategy and how to take your brand's activity to the next level.
+ Affiliate manager workflow hacks
Host: Dustin Howes of Coalition Marketing
Affiliate managers have hundreds of little tasks each day. All of these add up quickly and managers are often left wondering where the time went. This roundtable will focus on tools you can use to save time throughout the day and get those tasks done fast.
+ Everything you've wanted to know about ShareASale datafeeds
Host: Eric Nagel
Uncover what datafeeds are, where to find them within the ShareASale interface, and how you can use them to provide a high-quality experience for your visitors.
+ Utilizing your affiliate manager to achieve your marketing goals
Host: Christen Evans of Apogee
Discover how your account manager is the best tool in your affiliate marketing "toolkit' to help achieve your performance marketing objectives and KPIs.
+ Effectively using live video to promote your affiliate activity
Host: Crystal Paine of Money Saving Mom, LLC
Discover how to engage your followers, increase conversions, and significantly increase your affiliate earnings through the power of live video (IG stories, Facebook Live, IG live, and IGTV).
+ Creating physical & online products to compliment your blog
Host: Kristi Trimmer of Alaska Wild & Free
Learn more about the different physical and online products that content creators can create to go hand-in-hand with their blog writing. Everything from stickers, to digital downloads, e-books, and apparel.
+ Freelancing to drive your affiliate revenue and supplement your own income
Host: Jason Steele of CardCon and The Steele Team
There's an entire world of freelance contributors that can help your site increase it's affiliate revenue, including content creators, SEO and SEM specialists, and affiliate managers. Yet you can also diversify your own income by offering your own services to others. This roundtable will guide you though the incredible opportunities to harness freelance talent, and even become a freelancer yourself at the same time.
For advertisers + publishers
+ The role of AI in digital marketing
Host: Sri Sharma of Increasingly
There’s no denying the rapid adoption of (AI) and machine learning in performance marketing. Learn how AI technology can drive the wider-performance industry, and your business, forward.
+ Hot legal topics in affiliate marketing
Host: Gary Kibel of Davis & Gilbert LLP
Examine the legal minefields of affiliate marketing and digital advertising, getting critical updates on online marketing law including the CCPA, GDPR, FTC regulations and more.
+ Ask the experts: Q&A with the Performance Marketing Association
Host: Rachel Honoway of the Performance Marketing Association
Is there something you've wanted to ask the Performance Marketing Association about the affiliate industry, the PMA annual report, etc., but never had the chance? Join PMA President of the Board of Directors Rachel Honoway's open forum and get your answer.
+ The emergence & importance of Editorial in the affiliate industry
Host: Jacqueline Wladis of Condé Nast
As the 21st century heralds the decline of print and the emergence of digital in the world of traditional mass media, more publishing powerhouses are looking to affiliate as a newly legitimized source of revenue for their companies. Once print focused, now digital editors are seeing the literal monetary value of their recommendation and looking to put dollar signs against their work. How do we ensure that these top-of-funnel content publishers are properly compensated for the brand value of their recommendation while staying within the parameters of a mutually beneficial performance partnership? Let's discuss how to grow our programs from both sides of the world wide web.
+ Reducing friction in affiliate relationships
Host: Brook Schaaf of FMTC
They say there's no such thing as an efficient human relationship. Affiliate marketing is relationship based, so it's time intensive. What approaches to affiliate marketing will reduce inherent frictions so more opportunities can be engaged? Join this roundtable to learn more.
+ How advertisers and publishers can work together in a global or multi-regional program
Host: Matt Wool of Acceleration Partners
This roundtable with discuss the best ways for advertisers to structure the affiliate program, the best ways for publishers to work with programs that are going global and overall how to handle market differences.
+ Help us help you
Host: Sarah Beeskow Blay of ShareASale
This is your chance to ask your most difficult questions, and voice your comments, concerns, and ideas to improve your experience on ShareASale.
+ GDPR 101
Host: Kevin Edwards of Awin
Get a crash course in GDPR and how it fits into the affiliate landscape from Awin's Group Strategy Director Kevin Edwards.
+ Additional ways to get exposure on the network
Hosts: Erica Grabijas and Samantha Sherer of the Awin US Group
Join the US marketing team to learn about the additional exposure opportunities available to clients across Awin and ShareASale, including inclusion in our Lookbook and gift guides, guest authoring blog posts, sponsorships, and more!
+ Awin Genius Bar: Effectively using the interface
Hosts: Chris Floccare and Kim Casazza of Awin
Join Awin's advertiser and publisher management teams for a refresher on network best practices and using the interface.
+ ShareASale Genius Bar: Effectively using the interface
Hosts: Abby Schaller and Evan Metz of ShareASale
Join ShareASale's client success and publisher management teams for a refresher on network best practices and using the interface.